Things that Matter from the Trenches: How to Get ROI on Technology

There are over 800 different types of technologies in the marketplace and the number is growing. This technology encompasses all aspects of the sales cycle from engagement tools, productivity and enablement, sales intelligence, pipeline analytics and people management.  The following video interview with Bob Perkings, President of the American Association of Inside Sales Professionals (AA-ISP), I provide insights on how to get the biggest return on your technology investment.   I also wrote an article  entitled “Selecting Sales Technology Tools and Not Just a Shiny Object.”